Vega — Fintech Rebrand
We moved an established finance brand into a contemporary identity that speaks to a new generation while keeping its trust.
Client
Vega
Year
2025
Services
Brand Audit · Repositioning · Visual Identity · Communication Strategy
The challenge
Vega had been trusted for years, but younger users saw it as 'their parents' bank'. The brand had to modernise without losing its warmth.
Our approach
A brand audit mapped the perception gaps, then we built a new strategic frame that positioned the brand as the 'approachable expert'.
We rewrote the visual identity with a soft-cornered logo system, a warm palette and a plain-spoken tone of voice.
The result
In the concept study, the new identity tested as markedly more trustworthy and modern in brand-evaluation panels.
This is a concept case study created to illustrate our approach.
More work
A flowing mobile experience for a national retail leader that pushed user engagement to record levels.
Concept CaseWe launched a sustainable care brand from scratch with an honest story — and without slipping into greenwashing.