Meridian — E-Commerce Brand Experience
We turned a performance-driven but soulless e-commerce brand into a brand experience that lifts conversion.
Client
Meridian
Year
2024
Services
Brand Strategy · UX/CX Design · Content System · Performance + Brand Balance
The challenge
Meridian grew on ad spend, but repeat-customer rates were low. The brand gave no reason to be remembered beyond discounts.
Our approach
We gave the brand a clear character and value proposition, building a consistent experience system from product pages to emails.
We designed a content rhythm that balances performance marketing with brand building.
The result
In the concept model, repeat-customer rate and average order value both rose notably.
This is a concept case study created to illustrate our approach.
More work
A flowing mobile experience for a national retail leader that pushed user engagement to record levels.
We moved an established finance brand into a contemporary identity that speaks to a new generation while keeping its trust.